In an article I recently read, The Turn Towards Tangibility, I was inspired by a story about a consumer’s incentive to the buy the BoGo (Buy One/ Give One) flashlight from Sun Night Solar. In developing countries, two billion people rely on kerosene lanterns (expensive given petrochemical rise and Global Warming- carbon dioxide), candles (not adequate light) and single use battery flashlights (expensive and can result in groundwater battery contamination) for lighting at night. In developing countries children are able to read and learn at night when they have been working all day with Sun Night Solar’s photovoltaic charged LED flashlight. It’s an opportunity for a brighter future. While a consumer buys the flashlight for $25 he/she is donating one to a non-for profit in Africa. The consumer’s flashlight is a tangible reminder of someone using the product in Africa.
“As a new form of philanthropy, the “Buy One, Give One” phenomenon has stolen the hearts and wallets of many philanthropists, as well as those who have never donated money to overseas causes before. Instead of the money disappearing into an organization, people know exactly what they are giving because they get it too. It’s a win-win with tangible consequences."
Amanda Huffingham
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