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Leigh Ann: final proposal

Take a look at my final proposal!

ny times article about regenerative braking system for bicycles

For Bicyclists Needing a Boost, This Wheel May Help

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By SINDYA N. BHANOO

Published: December 14, 2009

It is not easy to reinvent the wheel, but researchers at theMassachusetts Institute of Technology are giving it their best shot.

Multimedia

Graphic

Easy Rider

The Senseable City Laboratory at M.I.T. has designed a wheel that captures the kinetic energy released when a rider brakes and saves it for when the rider needs a boost. While technically sound, the wheel’s true challenge may be in winning over cyclists. For centuries, bikes have been beloved for their simplicity, not their bells and whistles.
But, said Carlo Ratti, the laboratory’s director, “biking can become even more effective than what it was.” What the lab is working on, he said, is “Biking 2.0.”
The new wheel uses a kinetic energy recovery system, the same technology used by hybrid cars, like the Toyota Prius, to harvest otherwise wasted energy when a cyclist brakes or speeds down a hill. With that energy, it charges up a battery inside the wheel’s hub.
The sleek red hub, called the Copenhagen Wheel, was to be unveiled Tuesday morning in Copenhagen. It can be retrofitted to any bike’s rear wheel, and it includes sensors that track air quality, a meter that logs miles and a GPS unit to track routes. All that data can be sent via Bluetooth to a rider’s smartphone and shared with others.
The laboratory is trying to eliminate the clunkiness of other electric bikes with heavy batteries and unwieldy wires by placing all the technology into the wheel, said Christine Outram, the project’s lead researcher.
“It’s a technology that can get more people on bikes,” she said.
But other experts are skeptical.
“Just the basic bike is so hard to beat,” said Steve Hed, a wheel designer and the owner of Hed Cycling Products in Shoreview, Minn., who has fitted wheels for the likes of Lance Armstrong. “The latest thing now are the simple, fixed-gear bikes, so simple and light you can throw them over your shoulder.”
This is a period of change in the bicycle design world, said Jens Martin Skibsted, a Danish designer who owns the biking company Biomega and the design firm Kibisi. Mr. Skibsted believes that over the next few years several popular new designs will emerge to serve an increasingly urban population trying to wean itself off cars.
In such periods of change, he said, “the winner will seldom be the one that’s most functional, but rather the one that can become an inherent part of our culture.”
“This wheel looks nice,” he continued. “Whether it will be long lasting, I cannot say.”
Back at M.I.T., another research group is hedging its bets on a different wheel model, spurning regenerative braking as an excessive addition.
“Regenerative braking hardware adds mass, complexity and cost, and the energy efficiency gains from it turn out to be surprisingly limited,” said William Mitchell, who runs a lab at M.I.T. called SmartCities, a research group devoted to improving urban energy efficiency through technology.
One of Dr. Mitchell’s doctoral students, Michael Lin, is also building an electric bike wheel, but it has to be plugged in to charge.
Mr. Lin is considering adding regenerative components as an external accessory, but not as a component embedded into the wheel’s hub.
“It’s a design tradeoff,” he said, “and my priority is to create a bike that is a true transportation tool.”
Mr. Hed, the longtime wheel maker, said that, if made well, both the Copenhagen Wheel and the GreenWheel might have a niche market — among bikers with a medium-length commute on modest hills.
“It could be great for people who have a 10-mile commute and don’t want to show up at work sweating,” he said.
Elderly bikers might also make a good target, Mr. Hed said. “For my mother it would be perfect,” he said. “She loves riding her bike and has one or two hills on her normal route that this could help with.”

ny times article about iphone app that is meant to make it easier to text and walk at the same time

BIG CITY

How the Streets of New York Got More Dangerous

Damon Winter/The New York Times

A new iPhone application, Type n Walk, provides the texting pedestrian a view of the street ahead.

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By SUSAN DOMINUS

Published: December 14, 2009

It is making me feel a bit nauseated, but I am multitasking. I am walking and typing ... make that typin and walking and trying to register the ever changong image on my iPhone,a view of rhe syreet in front of me that is provided courtesy of rhe iPhone app called typing and wdlking.

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Damon Winter/The New York Times

A woman navigating Times Square as she types a message into her cell phone.

Readers' Comments

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O.K., enough of that. The iPhone application I was trying is called Type n Walk; it’s supposed to make it easier to text while strolling by providing a visual, on the phone, of what is happening on the street a few feet ahead. I gave up after 10 minutes. I need only one reasonably sane looking person to gesticulate at me wildly for me to get the hint: I am a walking urban menace.
I can barely text and chew gum at the same time, much less text, walk, think and watch the street in front of me, even if that street is visible on the same small screen as my text. To Type n Walk west on 43rd Street felt not so much efficient as wildly incompetent, which is also how I feel typing and texting without the application. I feel fairly confident it would take less training to make me proficient in laparoscopic surgery than it would to make me feel safe walking and texting on the streets of New York.
Instead of yapping into the air about whatever medical form didn’t get filed or short sale didn’t happen, now people are tapping those same thoughts furiously into their phones, like mass Morse coders, all while moving at speed down the street. The new model of communication may be more private, but it’s certainly just as irritating, and surely not as safe (so far, unlike texting and driving, it remains legal). Mid-text, I looked up to see a businessman crossing 43rd Street on Madison Avenue nearly bump into a taxi that was farther west of the stoplight than it should have been. Naturally, the pedestrian’s thumbs were busy on his BlackBerry at the moment.
I stopped him to ask whether he thought walking and texting was safe. “It’s no big deal,” he told me. He looked up at the light to make sure it was safe before he crossed, he said.
Just as The New York Times recently reported that cellphone manufacturers pushed the convenience of driving while dialing even as they knew of its dangers, surely someday history will laugh a bitter little laugh at the thought that anyone would manufacture an application to improve the safety of walking while texting, or Texthook, a new device that makes it easier to text while pushing a stroller.
This summer, the American College of Emergency Room Physicians released a statement expressing concern about the issue, citing a Chicago doctor who was seeing a lot of face, chin, eye and mouth injuries among young people who reported texting and tumbling.
At Beth Israel Medical Center in Manhattan, Marc Felberbaum, an emergency room doctor, said he had been seeing more of this over the past year. He recalled in particular one patient who had tripped on a curb while texting, not only breaking his wrist but losing grasp of his cellphone, whereupon it was crushed by an oncoming car. (And yes, it was with some satisfaction that the doctor recounted the last part of this cautionary tale.)
The city’s Department of Transportation does not keep statistics on such accidents, and Dr. Felberbaum pointed out it might be tough to compile accurate numbers. “It’s not the kind of thing people want to admit,” he said.
In Finland, home to Nokia, instead of hoping to persuade people to stop typing while walking, officials decided to act more aggressively at particular crosswalks where numerous texting pedestrians had been killed or seriously injured by trams. They installed crossing signals in the street itself, using embedded red and green lights that are visible to people looking down, instead of ahead. “People were paying attention to whether the light was red or green before they started to cross,” said Richard Eggleton, president of Marimils, a lighting systems company, “but they’d get distracted in the middle and not notice if the light had changed.”
The issue became pressing to me personally when I nearly mowed down, in my car, a teenage boy crossing West End Avenue. Oblivious to the green light, he was texting furiously as he approached a pretty young woman just a few feet away — and I would bet my car that his urgent text was being sent to the same girl he’d be talking to, in person, within instants.

Evanee Wu-Thesis book

http://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxkZXNpcmVtYm9kaWVzY29uc3RyYWludHxneDoyMWIzNTkwZDU0ZTUyMzYx

Building a Better Future after COP15

Click here for Good magazine's coverage of critical questions you should be asking about health, transportation, food, carbon emissions, water, electricity, waste, heat or green space... I think that covers just about all of you.

Building A Better Future

The Experience Imperative: A manifesto

It's worth a look. And some thought.

http://www.core77.com/blog/featured_items/the_experience_imperative_a_manifesto_for_industrial_designers_by_ken_fry_15322.asp

i tear up every time i watch this video...

sigh

So. Thesis - a good life = design embodies constraint.

design embodies constraint = same results as a good life.

a mere name change? hm.

what is the difference? I'm confused :(

someone tell me. please. what the deal is.

If people are saying "it's the same as the past years" (i second that) in a negative tone, isn't it obvious that something has to change? I mean, aren't those people coming to our critiques future employers? Are we not impressing them?

Are we the reluctant guinea pigs (speaking for myself) that are trying to force people to see the world in an ideal way?

just saying what I've been thinking this entire time.

New TED talk on child sex slavery [for angela]

I am enjoying reading your proposals....

seniors,
I am taking a break from reading fall semester thesis proposal documents.  I am really impressed by the depth and clarity of your presentations, at least in the four or five that I have looked at, and I am looking forward to reading more.  I am not going to be able to stop and post responses to each of your proposals, so if you want my direct feedback, send me an email request.
steven

I FOUND MY STEAK HOLDERS!

Patricia Voto- Thesis Book

http://docs.google.com/fileview?id=0B0SfSFaSWjylMDlhYTNjOWQtNWJkZS00ZTIxLTg5NTAtOWQ3NTk4ZDI4NDI4&hl=en

bad Bananas

This is a film coming out soon telling us what we need to know about where are bananas come from. The launch is this sunday (Dec. 6th) at 6:30 at the Harlem School for the Arts.

http://bananalandcampaign.org

After reading about HS's idea to make a prefabricated treehouse for the city as a way of promoting reforestation, I came across an interesting article that illustrates some imaginative treehouses. I am not sure if this counts a product design or architecture.
steven

Samta- Mid Review (board+comments)

response:
Jessica Franks: (felting expert)

I was keen on using fiber optics in my project,but I was unsure how to do that, so she suggested that I make felted balls and incorporate the fiber optics in that.
She also, suggested that I make the felted wall paper more 3-D
One way of doing that, might be by using more of the raw felt to create different shapes
I was also keen on learning how to mould felt, but since she worked on a very small scale, she was unsure, and she very kindly offered to ask her teacher how it could be done.
According to her, the strength and weakness of my project , is that felting is huge.. and that the possibilities are endless. So I should at some point streamline my ideas, and start focusing on an area of the room.
She also thinks that felt is a hugely unexplored field, and was very encouraging that I was using felt as a material to create my products.
She also suggested a place where I could but felt: Yarn Tree, Bedford Ave
She wanted to know how the tiles would stick to the walls.
She also suggested another way of felting, as opposed to using a needle and thread.



William Niemyer:
He wanted the felted tiles to be more interactive, and 3-D, so that it would be incorporated into the structure of the room.
He though that the fact that it was limited to just wallpaper was a little inhibitive, and that I should make it something that they can hold.
He kept poking at the wallpaper, and wanted to be able to explore it more.
He said that I should play around with play dough and make abstract shapes, (goofy ones) to make furniture that you could just lay around on. Maybe the furniture could incorporate some felted textures. (the ones that he like poking at)
The tiles could have some sort of narrative with each other.
They could be more of an environmental thing, used for zoning purposes. Make it a corner/ take it off the wall?

Joel:
You need to show the slowness and imperfections that craft has. Those ideas need to translate to the children.
Where is the Indian aspect of the craft? Do you not want the children to know that this wallpaper was made especially for them, by Indian craftsmen?
How is this toy going to make a memory in the children's minds ?
Does the product mature with the child?
How do the values that are associated with craft translate into the children?
Can the wallpaper belike a flip book of images/ story board?

Patricia Voto:

What are the present educational toys that exist in India right now?
Could this supplement those toys?
Talked about a play mat that her brother used and adored as a child.
Get foat chairs and needle felt into it to generate a concept. Photograph it and get feedback.
Make 1/4 scale models.

Erika Doering:
Let the children make some aspects of the felt them selves, where they can respond to the craft.
Concept of having a felt Black board
She really like my logo, but suggested that I might use a child's hand instead?
Loves the aspect of using a lot of colour.
She thought that each panel could represent a part of the world.
The panels can function as a story board.
Look at the Met archive to explore different cultures.
Concept of making the urban life more cosmopolitan through the images that the children see on their wall
Contact a Kindergarden teacher (leslie) to find out what the limitations of the children is, in terms of what they can craft.

Responsible Consumption from changents.com by Stephane de Messieres

Empowering Consumers with Tools to Shop Responsibly

I want to use markets to reform capitalism.

As I was growing up I was always hearing about Big Bad Companies and all the horrible things they do to our environment, our communities and our politics. We lived near Washington DC, and The Washington Post was always full of stories about corporate lobbyists and their corrupting influence on Congress.

I never had much faith in government as a solution to this problem. My middle school history classes cured me of any passing infatuation with communism. My high school history classes convinced me that our government would only be able to regulate the worst offenses, usually after the fact. So for years I was stuck with a depressing view: capitalism stinks, but there’s nothing better.

In college I started paying for my own food and clothes, and I soon realized that I was buying products from all the companies I was supposed to hate: ExxonMobil, Burger King, Microsoft, Altria. I felt guilty nearly every time I opened my wallet.

After reading Fast Food Nation by Eric Schlosser, I finally decided to stop feeling guilty and start shopping responsibly. I started to research the brands I was buying. Crest or Colgate? Eastern Mountain Sports or The North Face? Heineken or Sam Adams? It took longer than I expected to find information on the social and environmental behavior of these brands. Often there was no information at all, or only tidbits. But I had just donned my cape and tights as The Conscious Consumer, and there was no stopping me.

And then it was time to buy a new pair of jeans. All the big brands were embroiled in a sweatshop fiasco, so I decided to dive deeper. I spent two hours one night searching online before I finally found a company that sold union-made jeans. I was triumphant as I placed my order. Take that, Corporate Malfeasance! Another victory for The Conscious Consumer.

The jeans arrived two weeks later. I was appalled. They were so uncomfortable – and ugly! The waist ballooned around my navel, the seat sagged and the crotch pinched. I remember squirming in front of the mirror, trying to love those wretched jeans. But I finally decided to return them.

That was a turning point. I realized that shopping responsibly is hard. I was burned out after buying only a few things. It was overwhelming: I’d never have the time to research all the issues for every brand I buy. And if this was so difficult for a geek like me, it was bound to be difficult for anyone else who tried it.

So I hung up the cape and tights and went back to shopping blind. But it nagged me every time I opened my wallet. Shopping responsibly shouldn’tbe this hard. I started wondering about systemic solutions. What if consumers had a tool to navigate all this information? What about a database of corporate scores?

My friends tease me about my gratuitous use of databases. But it occurred to me that I could finally combine my organizational skills with a lifelong passion for improving corporate behavior.

From there it was no longer a question of why. It was a question of how.

Fast forward two years. In grad school two friends and I founded Citizens Market, a nonprofit organization with a mission to empower consumers with tools to shop responsibly. I'm now leading a team of volunteers to develop a crowdsourced website for responsible shopping, where information about corporate behavior is organized into scores that consumers can see while they shop.

Citizens Market will invite anyone to contribute information – i.e., a review and a rating – for any company’s performance on a certain issue, such as treatment of minorities, political lobbying or toxic emissions. Submissions will be reviewed and rated for quality by peers, so that persuasive reviews have a higher impact on the company’s final score. For each company, the website will automatically generate a “report card” of issue scores. Each company’s profile will be linked with its brands and products’ barcodes. We’ll post our algorithms and code base to ensure total transparency and encourage feedback.

The database will deliver personalized results. Consumers may assign priority weights for the various social and environmental issues. When a consumer requests a score for a brand, that score will incorporate a weighted average of the issue scores, thereby reflecting the consumer’s values.

Consumers will have convenient access to the scores as they move through the real or virtual marketplace. Anyone will be able to quickly search the website for free. A widget will enable consumers to view company scores while shopping at other websites. With new mobile technologies, such as barcode scanners and text messages, consumers will use their cell phones to instantly view scores as they walk down the store aisle. In this way, consumers can rapidly compare the social performance of companies as they move through any marketplace.

Check out our prototype at www.citizensmarket.org and add a review about a corporation!

Mid Term Feedback

Erika Doering:

-relate the room divider idea to the entire concept of encouraging cross pollination and the current trend of people wanting to come together as a result of isolation by technology
-observe other behaviors that are similar to wearing a hoodie. other behaviors that express "leave me alone and dont bother me"
-the hoodie that you have now is very lightweight and the color is successful. now, will you be dealing with issues like people not wanting to wear it because it would ruin their hairstyle for instance?
-I see the printer idea as more of a family of products, that just one printer. A family of products that are built to share

William Niemeyer

-felt is a good material but how are you going to deal with cleanliness if you use it for a room divider?
-perhaps the acoustic qualities of the room divider come from how is built rather than the material that you are using
-I dont know how to make the hoodie soundproof without making it very hot to wear
-the printer direction is your weakest. I just see it as another printer with one other application
-I think the room divider is the strongest of the three and with more design possibilities

Kevin (Pratt Design Incubator)

-scheduling common space is a big issue
-communication between participants is also an issue, in the sense of organizing operations that involve everyone, how can we tie participants without having them to depend on each other?
-maybe you can add some other function to the room divider, such as pin up space. in a large open studio there aren't many walls, so we lose wall space
-confidentiality is another issue
-for the hoodie idea, I think it could be more successful if it is more of a system because with a hoodie you are assuming there will be proximity, but I might be at the other end of the room. So maybe it is a system of lights that turn on when someone is engaging in an important conversation.

Roberto (Green Spaces)

-we solve the printing issue by charging per print. I dont think there is a real need for such a product.
-the room divider is the strongest. i still dont know how to give people clear space definition wihout isolating them
-felt looks interesting, more appealing and would give a better environment. I want a room divider that is succesful in giving privacy when needed, does not block communication and does not have the negative associations of a cubicle
-noise is a big problem

Otto (history graduate)

-I dont know if I would wear the hoodie. maybe if it was part of my table or my chair, it would be more effective for me,. I dont want to wear something extra to be able to perform an activity at work.
-The room divider could be something were the user have an input to it as well. Some sort of customzation or other function that makes you interact more with the object and perhaps not make it completely about separation
-where would I keep my ink cartridge? What if it falls while Im using it or keeping it at my desk and breaks and I lost all my ink? since that could happen often wouldn't that make it even more expensive to use a printer like this?


Junior student

-I dont think I would wear a hoodie. I dont want to wear something extra. Why not only a headset? Would it be too hot to wear?
-For the printer direction, I think it would be stronger if its a family of products

Rachel Ray's Lunch Program and PETA

Interesting comment about why kids like packages of apples instead of the whole apple.

Why I don't understand PETA:



I understand that factory farmed meat is usually cruel and harmful to our health and the environment, but why do campaigns for vegan/vegetarian so often ignore the possibility for humane and healthy ways to harvest and eat meat. Why do the decisions have to be so drastic? Why can't they tell the whole truth about meat production so that consumers can make informed decisions? Aside from the fact that their ads are almost as misleading as the brands they are campaigning against, I think that telling people what the other options are would be so much more effective than simply saying they should give up meat all together.

Chika Nakayama Feedback

Tom O’Hare
-it’s pretty large issue, one product cannot solve.
-Need more information to reach the kids about possibility of camping.
-how children get information where to go
-need system that can pay for bringing out more information(organization) about camping or about activity.
- Economic and social issue. Pick up the group most benefit from my design.
-I should reach kids who went camping. What is the experience, and joy about camping how they feel after?
-I cannot force children what to do

David Bergman
-Am I design “a product”?
-Why nomads is the role model Is this the best model or only model? What about farmers?
-create separate setting (even in park we can hear traffic) I have to think about whether I am truly getting them acclimated to non urban environment or not.
-Does product provide from whom? Who buy product? Who is buyer?

-I should look at the reason why they are not into camping. It is nice. Maybe that’s help me narrow down the idea.

Dealing with their fear and unfamiliar is another part and at the same time the other foreign aspect of this is having these kids understand what the nature is because they really don’t know.

Insect are a part of the eco system in the woods, so maybe I can educate them on their importance to the planet.

Emphasize that fun is an important part of camping like leaf skiing.

I have 3 good ideas but not the best mechanism to get them involved.

The sound of nature idea doesn’t convince him. It is because material is plastic.

-do more research ( talk to kids who went camping and more camping organization)
Ask what they love about what they don’t like

-gave me another idea, maybe planting a garden so children can learn how plants grow
-Start and goal are fine, but not sure mechanism. I need more ideas.
-evaluate concepts
-which idea connect to nomads lifestyle
-have to find where city and nature meet

MIKE BOYLAN: product designer, harry allen

-being nature is meditative experience
- Hard to find how nomadic lifestyle relates to the city
Seem like it would be information about knowing where the parks are, want to bridge the gap.
-TV show “Man vs Wild

Marc Bechtel
- thinks parks are still in urban environment so kids really don’t get immersed in nature.
-it is not safe and secure for kids to be alone in the parks at night.
-find organization that takes them country.
-Do more research about different ways to approach this situation?
-with my ideas, he is not convinced that they will make much difference in their mind on how they feel about natural world.
-it need time to make impact where the make sense to him to connect what I am producing to an organization I am interested in promoting.
- learn about target group
-the best way to get kids interested in the outdoor is something fun

Talked Hiro and Toshi

I should mention in the board what are the user target background and the area to make people understand

Most people asked me why Mongolian nomads are my role model. Talking to Len and Patty, they said that if I could find their values that match to urban lifestyle, then I can say why nomads values are important to our lifestyle and then I convince people why I am using their lifestyle as a role model. While people asked me why nomads are so great, I find my weakness is that I could not strongly said that why I have to bring their culture. Some said that nomads are constantly moving that is why they obtain few possessions. If I use nomads as my inspiration, I need to find a stronger connection otherwise I should not mention.

I kept having trouble saying why nature is important to kids because I thought the reasons were obvious. I realized that I should have a story, for example, people who grew up in the city and did not have access to outdoor activity. I think it would make my statement stronger. So I should talk to more people who grew up in the city.

I found different perceptions from people who grew up in the city and from people who grow up in the suburban area and moved to the city. Some people who grew up in the city felt like they were in nature when they were kids. When they went to heavily wooded areas in the city parks, they felt like they had experienced nature. After they went to college, they realized how it actually felt like to be in nature.

Angela -Mid review

I HAVE TROUBLE UPLOADING MY BOARD TOO!!!!!!!!
I tried photobucket, and resizing...but nothing works!
Grace & Steven:
- The use of camera in this new system seem much more practical then the original  Peter Gabriel's Witness program- where the children that try to take pictures may be in risk for being the witness of a crime.
- How will the camera be set up in the school? if the government i profiting from human trafficking, why would the government agree to have this system set up in school?
-As a whole, the parents' mind set still doesn't change- They are still using their children as a money making tool.
- How will the 25 cents work? will each child have their individual account for the money to go to?
-The idea of combining Sponsors' (facebook users) phycology of only want to donate when knowing the donation is going to be person specific and the adding parents' motivation to send their children to school works well.

William (Prototype teacher)
- Look up Nicholas Kristof - a columnist on human trafficking in NY times.
- The design of the camera would be crucial, is it going to be attached to a laptop? handheld? or is it one device that does all.
-The system creates an important sense of participation for the sponsor, parents, and children.
- What's the compelling graphic "hook"thats going to catch people's attention on facebook?

Richard Yeh
- "Its a really hard topic, not easy to solve, because the human trafficking issue is heavily involved with gangsters, maybe looking into jobs that children can do to help with the poverty issue."

Sofia Kim & Baikon (06 GRADUATES)
-Very ambitious, keep up the work and look in to local resources.
- Look up Skills/products that involve parents and children's participation together can be a way for the problem also. The key point is to create a stronger bond between the family.
- Look up what age 6-10 girls can do as positive labor to earn income.

Hiro & Karissa
- How is the money going to be organized is important to your project
-Don't come up with a product that doesn't make sense. A well-planned strong system stands out more then a product that's just created to fulfill deadlines.
- The picture acts as a mean of important evidence in your case, maybe by exploring ways of catching first hand footage and shock people with the footage ( suggestion to look at the cigarette commercial where the women only had 8 fingers; also the one where a man who has a hole in his throat)
- The anti-rape device that was developed for Africa. where girls insert these device in their vagina, and when gets raped, the device shoot out micro razor sharp pieces to trap the criminal. The device can only be removed when go to the hospital.
-it is important to choose something that you like to prototype instead of just diving in to design something that you have no idea about and doesn't want to make. (asking if i really want to design a camera?)

Robert
- Look upstream. Look at what else is going on in cambodia and its culture, try to find the answer through the superstitions and culture. Solve the problem from the root, not just stop it by a ring (process)
- Will the school become a device for the traffickers to make even more money? they might set up a fake school and force victims to take pictures everyday just to get the money from the sponsors?
-Look more in to cultural tradition, economic tradition, education and the micro climate of the family.
-Have more numbers on population, the use of birth control and again, cultural superstitions!

Joel
-Read the book born into brothels
-think of a system with a more business perspective , my system heavily involves the mechanism of ROI - Return on investment, if i could make it work, then the system would work.
-When will it break even? (when mother can instantly get 300 US dollar, and the children only getting so little a day.)
-Will the system become a thing where parents are producing more children just to get the money.

Len
-Statistic designed to catch sponsors eyes. (Maybe other then  having a little girl's picture uploaded daily, have a message displaying- the Cambodia trafficking rate went down 1 % because of your participation! / Because of you, Lila is now in high school...etc.) Something thats living, and will continue encourage the sponsors to donate.
- Graphically change the dominant color part of the poster which is unnecessary. Display more important information, and don't waste the poster space.
-Create the sense of "meaningful work", make the sponsors know that what they are doing is worth it and IS indeed helping people.
-Create a website, have more statistics such as "typically in a 6 month period, xxx cambodian children are sold..."

Mid-Review Summary

Len:

+ this is a quiet revolution

+ must link “too much packaged food” to need for cooking

+ I am trying to demystify the cooking experience and reviving cooking experience

+ need to better explain how delivery system works

+ scrap book personalizes cooking experience

Ericka:

+ likes food trading idea

+ prepared food is not just a problem of suburbs

Seth:

+ front yard gardens…victory gardens

+ where is this community center to buy food or trade?

+ organic certification is only for 75% actual organic…misleading!

+ has heard of teachers trading soup

+ system ideas are about giving people around the country the idea and letting them run it

+ veggietrader.com and glazemixer.com

+ think about food waste

+ am I trying to get away from supermarket all together?

Byron and Sofia:

+ cooking makes meal more special

+ where does our food come from?

Kevin:

+ using yards for farming – sharing food

+ we should be more involved / exposed to production

+ we need education

+ website could show what people in the neighborhood are eating

+ food waste

+ good to see footprint of each food item

+ we need to start dialogue with food producers – want to see animals being killed to make meat

+ we need proper proto calls for safety

+ suburbs take what they can get

+ what is the scenario of distribution?

+ vertical growing takes advantage of land better

+ scrap book needs more direct connection to local food

Mike B:

+ organic = honest cost vs. conventional = external costs

+ as generations go by more understanding of real cost

Xiao and Roberto:

+ SPUD = local food delivery in LA

+ need education

+ supermarket will not be happy about vending cart – maybe partner with supermarket instead

+ cart will never be able to undercut the supermarket, so it needs to be more convenient in order to compete

+ use laziness to give my product advantage over supermarket

+could start w/ cheaper organic items

+ people are only going to want to go to one place for their groceries – so cart may not be able to satisfy need?

Denis:

+Delivery service already exists – there are CSAs that include multiple producers – look at Stanford social innovation review

+my market can be much wider within suburbs, does not need to be $85,000 family income. (down to 55 ?)

+food security = access to food, affordable food, reflecting culture

+the access in suburbs is there, but it is not convenient

Anna:

+not totally convinced of argument

+need to push it further

+likes idea of delivery from multiple vendors w/ small amounts of many items and some things pre-prepared