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Feedback from today:
-Don't get too lost in my research
-I need to find a moment, a design opprotunity in this topic - (Perhaps, how do athletes prepare for an event, do they drink a red bull before a run) FIND OUT WHAT MY OPPORTUNITY IS.
-I need to look at other products that seek to reveal information (since I am trying to output interesting information about the energy drink industry)
-Find out if these energy drinks are fitting a percieved meaning.
TO DO:
Reveal the truth
Offer an alternative
Offer an alternative
Throw down 10 concepts I can explore
Just do it
1 comment:
Andrea, please take a look at the article that I posted
here . It is highly relevant to your thesis project.
I'm not sure if this is helpful, but I know that it is common practice among bicycle racers to not have any caffeine for two weeks prior to a big race, then fifteen minutes before the race, they drink four cups of coffee. It is supposed to enhance their performance but it is not a banned substance. perhaps you should develop a new kind of sports drink that is specifically marketed for this purpose....
steven
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