Vanessa Leung's Mid Review Feedback

Feedback:

Mike Verbos:

- Look at all the interactions between food and wine (relationships/course)

- Maybe work with distributors, where they can introduce these topics to the consumer because they are good promotors

- where as waiters are not fully clear on the subject

- LANDOR (wine distribution company) - check out the company

- How do you make the wine culture less exclusive

- Stores, focus on displays

- set of small portion of wine that are paired with food

What I got out of this discussion:

- I could create a how to packet of different wines and food that are paired together

- Talk to distributors and understand what the interactions are between the consumer and vineyards, because they act as the middle man.

Eddie:

- Wine tasting USQ local wines?

- Maybe focus on educating sommeliers

What I got out of this discussion:

- Sommeliers could be the target and create a product that could help them teach the consumers

HS:

- Labels or other products that play with touch or sight, products that are not as high tech and more simple so people can understand what is changing within the wine

- Peoples conception with wine is it is very traditional and high end but the it is really about what the person likes.

What I got out of this discussion:

- Maybe the interaction with the product isn't as high tech or complexed so it simplifies the ideas or changes that are currently happening.

- personal interest in wine is a key factor and must be incorporated within the product so it should work with all types of wine

Roberto:

- What would be your next step to educate people, and who have you talked to?

What I got out of this discussion:

- start with distributors to create and educational package of "how to wine and dine" experience so it could consist of a whole table set and a manual of how to properly pair and use this interactive set when having a dinner party.

Rick:

- if we are able to teach them what they like we can teach them about the new breed of wine.

- How do you convince people to like the new wine?

- similarities in regarding with cheese

- helps us to understand what we like about certain things

What I got out of this discussion:

- Look at similar food products that are similar to wine and see what they have been doing to educate people about the tastes

- This product might require a whole system not just the tableware but the whole atmosphere of the place, so the whole thing is an experience so it might need to be held in a specific location that mainly focus on this interaction between the wine and food.