Mid-Year Presentation Feedback:
Len
-make sure design speaks to market(budget, form)
-refer to design as first in a series of tables, furniture, etc.
Robert Kirkbride
-show how system allows trees to bypass dump or landfill. stress this point
-make important statistics "pop" more
-explore wood selection process more thoroughly, especially for transition joint
Mark Bechtel
-establish early in pitch that the system is a business plan
-don't limit market by making furniture to rustic
-explore material and grain patterns through extensive modeling
Christian Swafford
-glass top?
Robert Rabinovitz
-explore area's history to inform form of final design
-create meaning
-are resources limited?
Kerry McNaughton
-for next user testing, see what people in Jackson buy, like, can afford
-utilize real estate agents and open houses to get inside houses...LOVE THIS
Patty
-consider different tree species in area (oak, NJ state tree)
-likes the topographic map with mark to show where tree came from
-likes that I included rustic elements in an attempt to reconnect people with trees that were removed to build their houses
Overall, I found the review to be very helpful. All of the input and criticism I received was on point, and I am happy to have people on my side. Lets do this thing! Yay thesis!
3 comments:
Hey David,
I really dig your graphic style of the board. It is a lot of fun and very appropriate. Good choices.
While I do like the logo, I am not sure if you might have a little too much detail in it. the "in the" part is very hard to read once you have to make it smaller, let's say for a biz card or letter head.
Also what might look cool is if you actually make a branding iron with you logo and brand your pieces. Here as well, the thin lines might not work.
I am looking forward to see your pieces soon.
Thanks Ben, I agree. Always good to here from you.
Hi David,
I am glad to see that you are enthusiastic about thesis. It is a unique opportunity to really delve beneath the surface, to really examine what goes into making a new product in depth. While I admire that tenacity with which you have pursued your ideas thus far, I am not convinced yet that you have demonstrated a viable business model. However, I am willing to put that aside, because I am interested in the idea that the design of a table could capture the essence of what it means to live in and/or be from Jackson, NJ. I think that your idea of (incongruously) mixing un-milled lumber with otherwise finished materials is an interesting way of capturing its semi-rural, but influenced by nearby big cities quality. It could ending up being good, in a jarring way, but you have to really study how it will be done, how it will look, how the connections are made, and then also understand how it will capture the Jackson-ness you believe exists and can be expressed in furniture. If you think of historical furniture, there are examples of incorporating elements that are specific to one place, like Adirondack chairs or a tubular steel table from the bauhaus that is meant to look like it came from a factory, and that it was made by machines, not by humans.
The challenge for you is to figure out how to achieve that same sense of local relevance in your piece. Good luck, and let me know how I can be of assistance as you pull into the final stretch.
steven
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