LEN
-Fix Mademoicell to always match logo
-Make pitch punchier
TESS
-Look into 'factor five' gene
-Does the design need a cap?
-Make sure its secure
SETH
-Mention that I am using medical grade silicone sooner
-Push how it benefits men
-Talk more about public use--how?
-Push change in perception visually
RICK
-Had trouble pronouncing name
-Make more legible
-Label scenario
-Instruct through the idea
-Look at other medical instructions
SKYLER
-What's the incentive for the obgyn?
NEELIMA
-Mention that you only use it for one day in the begining
GABRIELLA & ANDREA
-How does it work?
-This is a very futuristic product
-Make it an activity
-Women's Day
WILL NEIRMEIR
-Not sure about the form
DYLAN
-Packaging has to work well
-Packaging has to work well
-Talk about fedex more
-Do you get a pre-paid label--how much?
-Mention how much private storage will be
MATTHEW HOEY
-Look at other materials
-Not sure about the form
-Should look more biological
-3 petals?
-Look to vagina for more inspiration
-More futuristic looking --like the year 2020
SIRI
-Very compelling project
MAGNUS
-Put more text next to the images
-Make images relate more to eachother
-Describe the future investment visually
CHO
-Nice name and logo
-Change composition to flow better
-This project requires some previous knowledge
-Show more stats---data!
-Play around with different reds
-Play around with different reds
DEBORAH OTTENHEIMER, OBGYN, EXTERNAL PARTNER
-Do a version with a loop and a string
-Radiopaque materials--look into this
-Loves the board and concept
-Thinks women will love this product
STEVEN
-Maybe prototype with dental material so you can test it?
SILKA
-Think about whole cycle of material--what happens to device after use?
CHRISTIAN
-Very compelling board
-Get one more gynecologist on board.
2 comments:
Chelsea,
as you know, I am amazed by your product idea, and I am really pleased at how you are proceeding to create a compelling brand identify for your product. It is very brave, and future-looking, and I think that is exactly the way we need to be thinking about product design now.
I think it would be helpful to create a soft rubber prototype so that people can understand the texture of the internal receptacle. You may want to google "alginate life casting" or "silicone rubber molds". I don't think it is wise to actually test your prototypes by placing them inside users' bodies. There are many horror stories about product tests leading to serious injury, and there are elaborate protections required for all human subjects testing in research, especially for medical devices, which is the category into which I believe your product falls.
Keep going, Chelsea! You have enough time to do a very complete and compelling presentation, including promotional materials, brand identity, and test results. I also think that you should focus some attention on the question of how people respond to the product; we need to be convinced that people accept your idea that menstrual blood is miraculous and valuable, not gross and just something to be disposed of.
steven
Hi Steven,
Thanks for your feedback: I agree that internal testing is risky, but I have been talking with my external partner about it and we are trying to work something out.
I wanted to update you on my spring break progress: This week, I made a plaster mold to slip cast my current device's form in latex--I will be testing this internally in two of my friends [without a latex allergy] on Thursday 3/25 in Dr. Ottenheimer's office. This should push my form closer to the final design. Also, I have finalized my packaging and the way in which it reaches the facility has been slightly augmented. Previously, the package would be picked up by FEDEX, however, this would mean the woman would have to wait at home for pick-up. I have been in contact with FEDEX and it is possible to drop the package off at any neighborhood mail center that accepts bio-waste as well. This enables the woman to get on with her busy day, if she is unable to wait for a pick up. Its a small change, but important to note. Also, I have consulted one more expert to ensure my device is as anatomical and easy to use as possible. I met with Stacey Futterman this morning, she is a pelvic floor physical therapist. She gave me great insight and confirmed some small details that are integral to my product's success. First, I need an applicator if the silicone ends up being too flimsy and secondly, the nub at the bottom definitely needs to be longer and more "string-like". According to Stacey, the current size of the device is perfect and could even be a little bigger. I'm steadily adding and subtracting these important details, so that the device and the packaging are as thorough as possible. She also believes this could be a really successful product! Thanks again and see you on Monday.
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