Tuesday, March 9, 2010

1 comment:

sl said...

Jake, as I said at the mid-Review, you have an amazing opportunity to design an innovative product here. It would be timely, ironic (in a good way), and probably very profitable for the company that successfully brings this to market. You have discovered a rare thing in these days of product saturation: a whole new product category. Now, you have to make it, and frankly, you haven't shown me any evidence that you are going to be able to pull that off. In particular, I believe that you must spend considerable time sketching through this problem, to develop a form and language that is appropriate to the problem. You have to come up with a new design language, that mixes technology with the culture of funerals, and all of the psychological baggage that comes with it. This is hard, but it can be done by repeated experimentation and testing. Testing, in this case, could just be drawing through the product in plan, section, elevation, and 3d, and developing a list of materials and a cost estimate for manufacturing at various quantities. That exercise will reveal a lot aspects of the product that you haven't had to consider yet, so your product currently lacks a real form.
Let me know if I can of help to you as you go through this process.
steven