Leigh Ann: 3.1.10

[30. second pitch]
We have a crisis on our hands.  Food for the suburban family has become so processed that we have lost understanding of how food is produced and what cooked meals can offer.  This has resulted in high rates of obesity, disease, and natural destruction.  My design intervention seeks to resolve the core problem of ignorance around food.  Match-Me Farmyard is a matching cam that exposes children to origins of foods.  This holistic discussion of local seasonal availability and commitment to home cooking will lead to good nutrition and lasting appreciation of

 what makes good meals.

Feedback:

[Len]

+give sense of urgency and excitement to pitch

+show "suburban" context in poster

+use statistics to display problem 

[Anna]

+representation of elements not close enough .. water is not watery enough!  

+think about tactile sense more than visual .. her kids use tactile senses a lot

+does matching to origin really make enough of a "connection"???

+matching the apple should be what it is really like to pick an apple

+what is the incentive? why should kids want to play this game of use clips to label their real food?

+meal planning might have too many options .. maybe parents control the options to make healthy meal

+look at Book kids tableware 

[Seth: tested product with kids]

+Fit refrigerator well

+kids were "pouncing" on it as soon as he unwrapped it (they are 4.5 and 3)

+kids played for 10 or 15 minutes 

+they started talking about the game at lunch

+he scrambled the magnets around and they went back to play again

+loved how the landscape looked in their kitchen .. "like a window"

+did not get a chance to use the meal planning... is concerned about food budget and kids demanding the food that they choose... also requires a lot of time to do every week

+but, older daughter (4.5) immediately ran to find a clip board to make a grocery list when he mentioned the meal planner idea

+knew a lot of the matches

+did not recognize some food pictures

+did not really understand grass .. too vague 

+they used clips .. kids asked about them when they were having dinner because he had told them about it before.  they set them in front of their plates, but did not have enough pigs for each of the kids.

[Kim: tested with kids]

+son was immediately interested

+he needed to be instructed on how to play the game

+he did not understand some of the pictures

+did not get why things were not the correct color (purple cheese?)

+the baby tore down the game after the 4.5 year old finished putting everything in place and he was very frustrated!

[Jen: tested with kids]

+son was immediately interested

+understood how to play game after she read instructions once

+played while mom and dad made dinner 

+even asked for milk so he could use the cow clip

+"where does water come from?"

+did not use meal planning because size of poster was too large

+played with clips during dinner, but she wouldn't use these everyday at dinner

+she wants more types of food to display!