Interesting comment about why kids like packages of apples instead of the whole apple.
Why I don't understand PETA:
I understand that factory farmed meat is usually cruel and harmful to our health and the environment, but why do campaigns for vegan/vegetarian so often ignore the possibility for humane and healthy ways to harvest and eat meat. Why do the decisions have to be so drastic? Why can't they tell the whole truth about meat production so that consumers can make informed decisions? Aside from the fact that their ads are almost as misleading as the brands they are campaigning against, I think that telling people what the other options are would be so much more effective than simply saying they should give up meat all together.
Wednesday, December 2, 2009
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6 comments:
hi leigh ann,
how does this observation impact on your product ideation? I would expect that you could focus on products that take a moderate stance in this debate over animal cruelty. I think that you are right that its a big turn off to have preachy people tell you that you are evil for liking hamburgers. at the same time, it is true that industrial farm techniques for raising and slaughtering animals undoubtedly are cruel. So, both positions (mindlessly killing anything you happen upon so you can stuff your face with exotic organ meats, vs. walking around with a surgical mask over your face because you worried you will inhale a bug) are more or less intolerable to most people. Now, I am trying to think how a product could embody the ethos that I think you have identified. How about a pot for cooking lobster that painlessly euthanizes the lobster before boiling? Do you think the annoying little girl in the PETA add would approve of that?
steven
this ad is unbelievably annoying.
Agreed. Very, very annoying, and I would guess very ineffective at convincing many people that they should feel bad about enjoying turkey.
i think that giving people information about what proper raising and harvesting procedures for different meats is really important, and not just telling them how their meat should be harvested but implementing labels and certifications that inform the consumer about the ways that meat was harvested. Currently, the labeling on meat is very confusing unless you know exactly what to look for. I'm not sure i want my final product to be a labeling system, but i think it is a simple solution that needs to happen.
Speaking of labeling-there's A LOT of controversy right now about whether or not "farmers" should be required label cloned meat or not. The food industry is against this of course because they just want to sell their product. The other problem is that cloned meat has not been on the market long enough to quantify its "potential" ramifications in terms of consumer health. Cloned animals don't live that long---which is also an interesting argument---how would consumption of cloned meat affect consumers?
Do you think cloned meat should be labeled?
i think it should be labeled. not that i am really against it...i dont know a lot about it. but that is kind of the point, no one knows a lot about it and consumers should have the right to make an informed decision.
basically, the people selling cloned meat are against that information being shown because people will be afraid of it, so they say. but i think if those companies really believe they are selling a product that should be consumed...they should be able to tell their consumer that their meat is cloned and also tell the consumer why they think its okay.
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