Mid-Review Summary

Len:

+ this is a quiet revolution

+ must link “too much packaged food” to need for cooking

+ I am trying to demystify the cooking experience and reviving cooking experience

+ need to better explain how delivery system works

+ scrap book personalizes cooking experience

Ericka:

+ likes food trading idea

+ prepared food is not just a problem of suburbs

Seth:

+ front yard gardens…victory gardens

+ where is this community center to buy food or trade?

+ organic certification is only for 75% actual organic…misleading!

+ has heard of teachers trading soup

+ system ideas are about giving people around the country the idea and letting them run it

+ veggietrader.com and glazemixer.com

+ think about food waste

+ am I trying to get away from supermarket all together?

Byron and Sofia:

+ cooking makes meal more special

+ where does our food come from?

Kevin:

+ using yards for farming – sharing food

+ we should be more involved / exposed to production

+ we need education

+ website could show what people in the neighborhood are eating

+ food waste

+ good to see footprint of each food item

+ we need to start dialogue with food producers – want to see animals being killed to make meat

+ we need proper proto calls for safety

+ suburbs take what they can get

+ what is the scenario of distribution?

+ vertical growing takes advantage of land better

+ scrap book needs more direct connection to local food

Mike B:

+ organic = honest cost vs. conventional = external costs

+ as generations go by more understanding of real cost

Xiao and Roberto:

+ SPUD = local food delivery in LA

+ need education

+ supermarket will not be happy about vending cart – maybe partner with supermarket instead

+ cart will never be able to undercut the supermarket, so it needs to be more convenient in order to compete

+ use laziness to give my product advantage over supermarket

+could start w/ cheaper organic items

+ people are only going to want to go to one place for their groceries – so cart may not be able to satisfy need?

Denis:

+Delivery service already exists – there are CSAs that include multiple producers – look at Stanford social innovation review

+my market can be much wider within suburbs, does not need to be $85,000 family income. (down to 55 ?)

+food security = access to food, affordable food, reflecting culture

+the access in suburbs is there, but it is not convenient

Anna:

+not totally convinced of argument

+need to push it further

+likes idea of delivery from multiple vendors w/ small amounts of many items and some things pre-prepared