EXTERNAL PARTNERS:
Amandine Godier, Columbia Stem Cell Laboratories
Dr. Deborah Ottenheimer, OBGYN
Patricia Romano, Medical Director, Shiel Labs
Caroline Gargett, Senior Scientist, Centre for Women's Health Research, Australlia
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1 comment:
Chelsea,
this is really coming along! I am especially encouraged by the work you have done to investigate the responses to your product idea from potential users. In my opinion, the key to success here is in the perception of consumers. The real design challenge is not necessarily in how the collection device will work; we have to accept your fairly convincing arguments that it can and will work. But the real difficulty will be to convince users that this is something that will positively impact their lives, and this is difficult, because the potential benefits are all in the future, and so are not very tangible. To convince people, I think that you need to emphasize what this technology is and what it can do, how it can potentially save one's life. This is really a question of explaining a complex biological process that is beyond most people's ability to grasp. Is there some way to de-mystify this, and to communicate the product's significance without requiring that the consumer have an advanced degree? Then, is it possible to embed messages surrounding this significance in the packaging design or instructions for use? The design of the actual collection vessel may be determined by anatomical requirements for insertion, removal and storage, so your ability to embed messages may be limited, but I can imagine using the graphic design of information that is packaged with the product as one big opportunity for you to communicate your design intentions.
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