CurveExpoNY: International Lingerie and swim show.
Location:
The Galleria – Jacob K. Javits Convention Center
655 West 34th Street
New York, NY 10001
Dates:
Sunday February 21st 2010 9-6PM
Monday February 22nd 2010 9-6PM
Tuesday February 23rd 2010 9-4PM
Prototypes
Market Research
User Story Board
We met with President and Vice President of Design at Biflex and a Drain Tube expert from Johnson and Johnson
1 comment:
Lauren,
Congratulations, this is superb work. You have done the hard research necessary to proceed with confidence into the next stages of your design process. This is a product category with a lot of competition, so the work that you have done to understand the existing options available to post-op breast cancer survivors is critical. What I am not clear about yet is how your product(s) will distinguish itself from what is currently available. It may be that your innovation surrounds the way that that the garment is specified as part of an overarching approach to healing, one that involves the doctor to recommend and help with the process of customizing the garments to suit the individual patient's particular prognosis and therapeutic program.
I am really excited about the way you have carried out this first phase of you user testing, and am looking forward to working with you as you plan the next phases. Good work, keep going!
steven
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