Monday, February 8, 2010

Monica Bhatia: Mood Board, Market Research, Storyboard, Top 20, Sketches, etc.

I am designing a therapeutic tool that is meant to be given as a gift from a mother who is a survivor to her daughter, who is a previvor [a woman who has a history of breast cancer in her family and is very likely to develop it herself. Many of these women go to drastic measures such as a mastectomy before cancer is even found.] This group of women is an example of the fear that accompanies inheriting a genetic disease. So how can I use design to comfort this fear, communicate the family history, and predict the treatments that will exist in the future?



Top 20 = of people I have and people I need

Daniela Schiller - NYU
Center for Neural Science Psychology Department [expert on fear and the emotional brain ]
Cancer previvors and survivors [ individuals, mother-daughter pairs, support groups ]
Dunne and Raby - Design interactions RCA, critical designers
Tobey RDH - founder of www.previvorsandsurvivors.com
Dr. Jaime Ostroff -
Associate Attending Psychologist - Behavioral Sciences Service Department of Psychiatry & Behavioral Sciences Memorial Sloan-Kettering Cancer Center
Expert on Genetic Health
Women of Ashkenazi decent
Practicing Oncologist
Gregory Hannon - Cancer Genetics researcher
David Servan-Schreiber - Integrative Medicine writer of Anticancer: A New Way of Life
Michael Clarkson - Intelligent Fear theorist

As for people I need to help me with the actual design/production of my object, I don't really know yet because I don't really know what this is going to be. This will come soon.


story board + ideas for what this product is....


Action plan for user testing:

-Continue to contact Dr. Ostroff at Sloan-Kettering, and talk to her about my ideas for objects.
-Use photos and drawings to communicate what I'm thinking about making to women on the previvor/survivor forums. Ask specific questions relating to images.
-Talk to all my experts about the objects.
-Get in touch with actual previvors/survivors and ask them how they feel about my project.






Sunday, February 7, 2010

CHELSEA BRIGANTI: MY THESIS MOOD BOARDS

 

  
 

Great article about a new all-purpose construction material from the roots of mushrooms


Industrial-Strength Fungus

Click here to find out more!
Fibers form a sturdy network called a mycelium.
Philip Ross
At an organic farm just outside Monterey, Calif., a super-eco building material is growing in dozens of darkened shipping containers. The farm is named Far West Fungi, and its rusting containers are full of all sorts of mushrooms--shiitake, reishi and pom-pom, to name a few. But Philip Ross, an artist, an inventor and a seriously obsessed amateur mycologist, isn't interested in the fancy caps we like to eat. What he's after are the fungi's thin, white rootlike fibers. Underground, they form a vast network called a mycelium. Far West Fungi's dirt-free hothouses pack in each mycelium so densely that it forms a mass of bright white spongy matter.

Mycelium doesn't taste very good, but once it's dried, it has some remarkable properties. It's nontoxic, fireproof and mold- and water-resistant, and it traps more heat than fiberglass insulation. It's also stronger, pound for pound, than concrete. In December, Ross completed what is believed to be the first structure made entirely of mushroom. (Sorry, the homes in the fictional Smurf village don't count.) The 500 bricks he grew at Far West Fungi were so sturdy that he destroyed many a metal file and saw blade in shaping the 'shrooms into an archway 6 ft. (1.8 m) high and 6 ft. wide. Dubbed Mycotectural Alpha, it is currently on display at a gallery in Germany.

Nutty as "mycotecture" sounds, Ross may be onto something bigger than an art project. A promising start-up named Ecovative is building a 10,000-sq.-ft. (about 930 sq m) myco-factory in Green Island, N.Y. "We see this as a whole new material, a woodlike equivalent to plastic," says CEO Eben Bayer. 

The three-year-old company has been awarded grants from the EPA and the National Science Foundation, as well as the Department of Agriculture--because its mushrooms feast on empty seed husks from rice or cotton. "You can't even feed it to animals," says Bayer of this kind of agricultural waste. "It's basically trash."
After the husks are cooked, sprayed with water and myco-vitamins and seeded with mushroom spores, the mixture is poured into a mold of the desired shape and left to grow in a dark warehouse. A week or two later, the finished product is popped out and the material rendered biologically inert. The company's first product, a green alternative to Styrofoam, is taking on the packaging industry. Called Ecocradle, it is set to be shipped around a yet-to-be-disclosed consumer item this spring.
One of the beauties of Ecocradle is that unlike Styrofoam--which is hard to recycle, let alone biodegrade--this myco-material can easily serve as mulch in your garden. Ecovative's next product, Greensulate, will begin targeting the home-insulation market sometime next year. And according to Bayer's engineering tests, densely packed mycelium is strong enough to be used in place of wooden beams. "It's not so far-out," he says of Ross's art house. So could Bayer see himself growing a mushroom house and living in it? "Well"--he hesitates--"maybe we'd start with a doghouse."


Read more: http://www.time.com/time/magazine/article/0,9171,1957474,00.html#ixzz0euOL7NtF

User Testing

I am starting to see some action on the blog indicating that people are thinking about how to ramp up your user testing. As I stated in class last week, this is a five step process:

1. Formulate the question(s) that you need to answer to ensure that your product will perform as hoped, and that users will understand and enjoy it.

2. Design an experiment that seems likely to produce meaningful and unbiased results.




3. Carry out the experiment on as large a sample of likely users of your product as you can.

4. Analyze the data generated through user testing, and develop a set of findings based on your analysis and observation. The findings should provide an answer to the questions you posed in step 1.

5. Use the findings from user testing to make necessary changes to your design, so that the wisdom you accumulated in the testing process is reflected in the way your product looks, feels, and functions.

Start the process again.....

There are many ways to do user testing, and each student must develop an approach that is appropriate to his or her own project. I will be speaking to each person over the next several weeks to find out about your plans for user testing, so please consider this in advance, and be ready to talk and blog about what you have in mind.
steven

Leigh Ann: Concepts and Feedback

These are concept sketches and prototypes from the past few weeks.

































Feedback:

(Adriana)

-matching most appropriate for 4-5 year olds.

-more exciting for parents than kids

-5-6 year old children start to “hord” and enjoy making patterns more

-likes menu planning idea because kids feel like they are “at their parent’s mercy” and do want to feel more included.

-some parents may not want to change eating habits for the whole family because of their child's request.

(Chika)

-loves the plates because they could be very memorable for the kids when they get older; she still remembers the plates she ate off as a child.

(Len)

-most excited about the refrigerator landscape 

-think about the lifetime of the product...how long will the child be able to use it before they grow out of it.  can the product evolve with them as they get older?

-think about how engaging the product it is after the first time it is used.  does it get too boring too fast?

-how versatile is the toy?

-the pickin' playground does not have a very long lifetime and takes a lot of material to make that would just be thrown away after a year or so.

-the food storage is not present enough during times that they are not preparing food.  the child should be able to engage with the toy whenever they feel they want to.

(Seth)

-kids really do want to participate in deciding what they eat and even what plates they eat from.

-plates could be a good idea, but we don't just eat one dish at a time.  the plates need to be able to reflect different origins of food from the whole meal.

(psychology grad. student)

-it is around this age (3-6) that children start to be able to comprehend a representation of something (like an apple) to the real thing (eating a real apple)

-kids love having their own stuff ... like the plates!

-loves the farming cutlery

-menu planning portion of the refrigerator landscape could come with recipes with the same graphics for each ingredient.

-how should i deal with food that has multiple ingredients like bread?

-use birds and bee's model to see how to talk about animals/meat in a sensitive way.

-i may need to have a reference board to show all seasons of food.

(Samta)

-are the parents that need to be thinking about their food choices going to buy this product?

-is knowing that carrots come from the ground a deep enough story or connection to change their perception of food?

-loves plates

(David Lee)

-how will the kids learn how to match the food to the right plant?  maybe color code?

-what about transitions between seasons?

-sticker book to label real food from store

-maybe needs instruction book for parents


Saturday, February 6, 2010

Thursday, February 4, 2010

CHELSEA BRIGANTI: Market Research and Top 20



TOP 20      [ *established contact ]

-Mercedes Waldon, CEO CryoCell Intl.
-Professor Michael Ward, NYU Material Science Dept.
-Michele Obama
-Deborah Ottenheimer, OBGYN*
-Gordana Vunjak-Novakovic, Stem Cell Tissue Engineer*
-Ludy Dobrilla, Cord Blood Bank*
-National Geographic magazine
-Adam Bly, Seed magazine
-Agent Provocateur/ Victoria's Secret Lingerie Company
-Museum of Menstruation*
-Society for Menstrual Cycle Research*
-Jamie Hayon, Designer
-Fedex Clinical Samples Division
-Duane Reade/ Walgreens
-Playtex/Diva Cup/Tampax
-Dr Caroline Gargett, PhD, Senior Scientist, Centre for Women’s Health Research*
-Women ages 20-35*
-The Dieline, packaging website
- Surgical Silicone manufacturer

Leigh Ann: mood boards


These are a few experiments with different stylistic / graphic inspiration:







Wednesday, February 3, 2010

Angela - thesis assignment



Violaine de Pourtales - Multifunctional Furniture with Lasting Value